Ted Hustead and The "Icewater Store" in Wall SD

The four cards on the right show the history of the famous "Icewater Store" in Wall, SD. Founded in the thirties, the business started to thrive, when the owners had the idea to attract customers with free ice water. Read the interesting history!
One more colorful DeSoto ad from 1954 you find on my sister site vintageads.oldsads.org.